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Collaboration
10 weeks project
Colart, teamed up with SCADpro over a 10 week period to produce innovative and sustainable marker and packaging solutions.
The Challenge
How might we emotionally engage creative, socially conscious, and eco-friendly 25-34-year-old Crafter/Hobbyists living in North America by providing more 'sustainable' marker solutions that align with their values, attitudes, and behaviors so they can freely express themselves while contributing to a more sustainable future.
Project Steps
Research
Secondary Research provided by the client, Primary Research done in group
Ideation
Performed individually, evaluated with group
Prototyping
Performed individually, evaluated with group
Final Concept
Modelled and 3D printed individually
Research
Summary of the Secondary Research provided by the client
The User
Crafter/Hobbyist
Interested in sustainable brands and willing to pay a higher price
The product should make the user feel confident while using it
Has a preference for organizing their tools
The Brand
Winsor & Newton Promarkers
Recognized for Innovation
&
Dedicated to engaging with consumers on both an emotional and environmental level
Ideation
Ideation of different marker and packaging solutions
Prototyping
Packaging prototypes and 3D prints of the markers
Final Concept
KeyShot Renderings
Cork Resin
Sulapac
Sustainable Plastic Alternative
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