Mobile app
5 weeks project
Progreso
Help athletes perform at their best
The Problem.
The concept for this project stemmed from a crucial issue that athletes frequently face in their pursuit of optimal performance and health. It became apparent that there is a significant lack of awareness and organization when it comes to supplement intake within the athletic community. Athletes often struggle with remembering when to take specific supplements and may not fully comprehend the potential risks associated with certain products.
Furthermore, the absence of reliable information regarding the health aspects and approvals from esteemed food agencies like the FDA poses a challenge for athletes in selecting the healthiest and most effective products available.
Solution.
Recognizing the importance of addressing this problem, I set out to design a mobile app that would serve as a comprehensive solution. The primary objective was to alleviate the challenges faced by athletes by providing a robust reminder system to ensure they never miss a dose of their essential supplements.
In addition, I aimed to incorporate an educational component within the app, delivering valuable information about the advantages of different supplements and the potential benefits they can bring to athletic performance. A crucial aspect of the app's design was to bring attention to the health aspect by highlighting products that have undergone thorough research and received approvals from reputable food agencies such as the FDA. This would empower athletes to make informed decisions regarding their supplement choices and prioritize their overall well-being.
Research
Qualitative and Quantitative Research.
Interview and survey people that are physically active to gather information about their knowledge about supplements and potential problems they encounter.
Secondary Research.
Research trends and statistics that would help me in the design process.
Competitive Analysis.
Research the market and see the existing solutions and how they could potentially be improved.
Target Demographic.
Research the target demographics and potential user's habits or motivations to achieve more sustainable living.
Qualitative Research
7
People Interviewed
In order to gain insights into the challenges and needs of athletes regarding supplement intake, qualitative research was conducted, consisting of in-depth interviews with a diverse group of seven individuals closely involved in the athletic community.
Can you walk me through your current supplement routine and how you manage it?
How do you typically decide which supplements to incorporate into your routine?
How do you typically decide which supplements to incorporate into your routine?
Are there any concerns or doubts you have about the safety or effectiveness of certain supplements?
What type of information would you find valuable when it comes to understanding the advantages and potential risks of supplements?
Have you ever experienced any negative side effects or adverse reactions from taking supplements? If so, what was your experience?
Quantitative Research
For the purpose of this part of the research 18 people were surveyed to help with the study about their activities, pain points and possible design opportunities.
Online Survey
55%
45%
What is the primary reason for taking supplements?
Improve athletic performance.
Support overall health and well-being.
83%
17%
Yes.
Have you ever forgotten to take supplements?
No.
Are you aware of the potential risks or side effects associated with certain supplements?
Yes.
No.
73%
27%
60%
40%
What features would you expect or desire in a mobile app designed for managing supplement intake?
Supplement reminders.
Educational content about supplements/Product recommendations.
Secondary Research
Industry Trends
-
Athletes and bodybuilders are driving the sports nutrition market’s growth, ramping up demand for energy drink, dietary supplements, and protein bar variety
-
Aside from doctors and nurses, many fit-seekers turn to their friends and family (53%) and personal trainers and gyms (45%) for nutrition advice
-
Amidst a raging COVID-19 pandemic, more than half of all consumers bumped up their use of immune health supplements
-
With more medical professionals reaching “viral” status online, the natural, whole foods craze is gradually outpacing bogus supplements
Affinity Mapping
Needs
Easy Organization
Trustworthy Information
Reminders and Notifications
Goals
Improved Performance
Health Consciousness
Time Efficiency
Frustrations
Disorganized Supplement Managment
Information Overload
Inconsistent Adherence
How might we?
Create an engaging and educational platform that empowers athletes to make informed decisions about their supplement choices?
Design a reminder system that effectively supports athletes in maintaining a consistent supplement routine?
Empower athletes to make health-conscious decisions by highlighting and recommending supplements that are thoroughly researched and approved by reputable food agencies?
Competitive Analysis
NSF’s Certified for Sport® app helps you find tested, safer sports supplements in just seconds. We built our app listening to athletes, coaches and active adults who want to be certain the supplements they use are tested, certified and safer.
Advantages
-
Scanning feature – allows to scan a barcode of the product, however it crashes on my phone
-
Compare feature – allows to compare two products by form, flavour, serving size, calories, fat, carbs, sugars and protein
-
Categories tab – it has a separate tab for categories such as endurance, energy enhancement, focus etc.
-
Product overview – labels and what is it
-
Brand overview
Disadvantages
-
Very broad
-
Scanning feature doesn’t work
-
UI design is not visual appealing
-
Doesn’t say anything about safety of the supplements Doesn’t focus on the relevant things about certain supplement (such as what it actually does and why do you actually need it)
-
News page is not relevant
User Persona
DEDICATED ATHLETE
Randy
AGE
21
OCCUPATION
Student
STATUS
Single
LOCATION
Atlanta
Motivated
Curious
Goals/Needs
-
Improve athletic performance and achieve personal bests.
-
Stay informed about the latest trends and advancements in supplements.
-
Simplify and optimize his supplement routine for maximum results.
-
Ensure the supplements he takes are safe, effective, and aligned with his fitness goals.
Frustrations/Pain Points
-
Overwhelmed by the abundance of supplement options and conflicting information.
-
Difficulty in remembering when to take supplements consistently.
-
Concerned about the potential side effects or risks of certain supplements.
-
Lack of trust in supplement brands and uncertainty about their quality and efficacy.
THE HEALTH-CONSCIOUS ATHLETE
Emily
AGE
23
OCCUPATION
Student
STATUS
Single
LOCATION
Los Angeles
Disciplined
Mindful
Goals/Needs
-
Prioritize overall health and well-being alongside athletic performance.
-
Select supplements that support her specific nutritional needs and fitness goals.
-
Access reliable and evidence-based information about the benefits and risks of supplements.
-
Ensure the supplements she takes are from trusted brands and regulated sources.
Frustrations/Pain Points
-
Overwhelmed by the vast amount of information and conflicting claims about supplements.
-
Difficulty in distinguishing reputable supplement brands from untrustworthy ones.
-
Concerned about the environmental impact of excessive supplement packaging.
Empathy Mapping
Thinks
-
Thinks about his upcoming competitions and performance goals.
-
Considers the potential benefits and risks of different supplements.
-
Wonders if he is using the right supplements to optimize his athletic performance.
Says
-
Discusses training strategies and supplement choices with his coach and fellow athletes.
-
Shares his fitness achievements and progress with his social circle.
-
Asks for recommendations and advice on supplements from trusted sources.
Does
-
Follows a strict training routine and includes supplements as part of his regimen.
-
Researches online and reads reviews to gather information about supplements.
-
Uses a supplement tracking app to set reminders and monitor his intake consistently.
Feels
-
Feels motivated and driven to excel in his sport and reach new milestones.
-
Experiences frustration when uncertain about the effectiveness of certain supplements.
-
Feels accomplished when he sticks to his supplement routine and sees positive results.
User Journey
App Visual Design
Progreso
#F25E3D
#FADDC4
#733C1D
#A6384C
#F2F2F2
On Boarding Screens
Introduction to the app where the user can set up an account and then set their preferences.
Home and Category
Home Screen with the reminders of supplements and water intake and category screen.
Choosing the category
Screens where user can choose the category of a supplement and find out more information about it.
Choosing the Product
Here user can choose a desired product where its color graded (green meaning the safest) and find out more about it.
Scan and Compare
The app has a function of scanning the supplement you find in stores and also compare which tells the user of benefits and risks of desired products.
